Interior Design and Architectural Video Production

One of the most under-utilized pieces of content in the interior design and architectural space is video. In fact, when I ask most people if they are working with video yet it is either a flat-out "no", or they are doing basic IG Reels, Stories, and Tik-Toks. There is absolutely nothing wrong with those things In fact, I ENCOURAGE them. However, I think the reason people aren’t doing this more is simply due to not finding a good use-case for video outside of social media.

The kind of video that I am referring to when asking this question is something that only an architectural photographer and video producer can make. One that is thoughtfully crafted to add life and dimension to your project in a way that we cannot do with photos alone.

In this post, I wanted to share some of my favorite architectural videos that I have made over the years as well as the use-case for each one of them. My hope is that it will help to open up the possibilities you arre able to imagine on how video can help tell the story of your project. I would encourage you to reach out to me if this is something you would like to discuss for a future project.

This first video is for an interior designer based in Toledo, OH - Merrily Modern. She did a complete renovation of her MCM kitchen with all modern materials and we wanted to document every detail and also hear her tell the story and share her thought process behind every decision. The music was carefully selected to match the fun, sunny, and quirky vibe that both Mary and the kitchen bring.

The intention of this video was to capture the artwork of Jacob Hashimoto that was installed at the new BNA terminal in Nashville. Filmed over the course of two days, the idea was to capture the sculpture from every vantage point and the way light and people move through it. The music was meticulously selected to capture the meditative nature of the installation and was carefully layered over the ambient sounds of the airport terminal. This juxtaposition was meant to signal to the viewer the calmness this statue creates in an environment that is full of hussle-and-bussle.

Captured over the course of 5 days while I was photographing the HQ of Alliance Bernstein in downtown Nashville. My intent was to show how light moved throughout the space from morning to night. On the surface, choosing a waltz as the music for a corporate interior video might sound strange, but as I was capturing it, I started to notice that it felt as though light was “dancing” through the space. There were windows lining the entire perimeter. If I wasn’t capturing the light moving, I was capturing the blings moving up and down throughout the space which were all automated based on the temperature the sun was creating.

I was commissioned to capture photos and a corporate architecture explainer video detailing the “why” behind some of the design choices of the new Capgemini offices in downtown Nashville. The intent of the video was to be used not for the public to promote their space, but to be used primarily internally and for recruiting purposes.