Storytelling has become kind of a cliche in the business world over the last few years, but the truth is – it does often matter when it comes to your business. When people look at your logo, or think about your business – you want them to experience a positive emotional reaction of some sort.
Last week, I featured some of the photos of the Northern Lakeside Home. From the photos, you probably have a pretty good idea as to what the space looks like. Maybe even how it might feel to be in the home? That is one of the main goals I have when it comes to interiors and architecture photography… to document the space in a way that makes the viewer want to step inside.
Photography is often the last step of a long, often complicated – and expensive project. A lot of blood, sweat, and tears goes into the projects that my clients create. Photography is the evidence to the world that this project not only happened, but was well designed and thought out. As a professional photographer, it is not only my job to press the button on my big, fancy camera, it is my job to represent my clients in the best light possible with all of the tools that I have at my disposal… and the camera is just a small part of that toolkit.